Marketing & Business Management

Course description:

 

661     Marketing & Business Management 1 (single period course)

This full-year (1 credit) Running Start course is part of a 2-year program of instruction in marketing. The program emphasizes basic marketing skills including product/service management, pricing, promotion, distribution and marketing research. Students have the opportunity to develop career goals and occupational skills related to marketing which are relevant in today’s global economy. Students also have the opportunity to volunteer to help run Pinkerton Academy’s school-based enterprise, Campus Corner. All marketing students have the opportunity to develop leadership skills through participating in DECA at the local, state or national level.

 

NOTE: In order to complete the entire marketing program, students must successfully complete the following courses: Intro to the World of Business and Finance (651), Sports and Entertainment Marketing (660), Marketing 1 (661), and Marketing 2 with lab (780). 

 

This course fulfills the Economics graduation requirement.

 

780     Marketing & Business Management 2 (1 period class / 1 period lab)

In this full-year (2 credit) course, students are fully responsible for the operation and marketing of Pinkerton Academy’s school-based enterprise, Campus Corner.  Using the marketing and business skills learned in year one, students will have the opportunity to develop products, pricing strategies and promotional campaigns for the store. Additionally, students will develop management and supervisory skills through positions within the store operation. Students will work in the store during their designated lab period, while the classroom period will focus on individual or team research and hands-on projects tying into various marketing and business career pathways. All marketing students have the opportunity to develop leadership skills through participating in DECA at the local, state or national level.

 

NOTE: In order to complete the entire marketing program, students must successfully pass the following courses: Intro to the World of Business and Finance, Sports and Entertainment Marketing, Marketing 1, and Marketing 2 with lab.

 

PRE-REQUISITE: Successful completion of Marketing and Business Management 1 (#661) and permission from the CTE Director

 

Registration through the CTE Office is required.